James Fowler, a professor of psychology at UCSD, found that messages from our peers are more likely to initiate action than messages delivered by a political committee [ link ]. Last year, Obama’s reelection committee learned the same thing. They developed a system that leverages database technology and social-media to deliver their messages. In an instant, this system allows them to:
- mobilize grassroots support for White House concerns
- provide White House support for local concernsApparently they took an extra step, conducted surveys ..and learned that nothing energizes participation better than ‘reciprocity’. Brilliant use of technology combined with Obama’s experience as a community organizer. Politically I’m independent and pretty damn naïve ..but I can see why this might give Republicans cause for alarm.