Showing posts with label theory. Show all posts
Showing posts with label theory. Show all posts

Friday, December 17, 2010

Social perception

I have a theory. An awful lot of what we find ‘attractive’ is determined by what we see our peers paying attention to while we’re growing up. I mean during the formative years of 13 to 29. Experts in human development call this a ‘cohort group’. So, to express my theory another way: Our social perception is determined by the cohort group we belong to. For example, the cohort group that came of age after World War II (during the fifties) had greater respect for people in authority and admired commanding-looking leaders. They elected a war hero for president. Larger-than-life actors like Sophia Loren and John Wayne captured their imagination. They also valued conformity. That’s why affluent-looking crooners like Frank Sinatra and Dean Martin sold millions of records. However, the cohort group that came of age during the Vietnam War (the sixties and seventies) had lost respect for heroes and people in authority. Their attention turned more toward realistic-looking actors like Mia Farrow and Jack Nicholson ..as well as less affluent-looking musicians like Bob Dylan and the Rolling Stones (although they’re certainly affluent now). I hear evidence of this almost everyday. People of my father’s generation tell me they don’t find present-day actresses as appealing as the bombshells of the fifties. They say things like: “Hollywood just doesn’t make ‘em the way they used to” and point to reasons like “Today actresses suffer from mediocrity and over-exposure.” However, from the perspective of someone in my cohort ..that’s exactly what makes them appealing. What they call over-exposure ..I call peer-attention. And what they interpret as mediocre ..I see as realistic. That’s why I find actresses today equally, if not more attractive than actresses of the past. But hey, don’t take my word for it ..the film industry banks on it. The target group for moviemakers used to be people between the ages of 13 and 25. Not anymore. It is now people in their forties. They are less likely to stay at home playing X-box ..and they prefer watching movies with actors from their own generation. That’s why now, more than ever .. the screen-life of an actress lasts well into their forties and fifties. Look at the successful careers of Meryl Streep and Julianne Moore. Which brings me back to my theory ..greater realism equals greater appeal to moviegoers of my generation. Either that or I could say: “Hey, Hollywood must not have built ‘em to last in the fifties.” Or some such bull shyte.