Saturday, January 22, 2011

anarchy dot com

The Internet is like an anarchist state. No one is in charge and everyone can contribute. That’s how it should be. It puts everyone in charge of what comes and goes by a democratic process of selection. What is of interest to the most rises in visibility and what is of interest to the fewest decreases in visibility. It’s still available but mostly to the interested ‘niche’. What has no niche, or is offensive, fades into obscurity and may vanish altogether. That’s how it should be. Since there’s an open-door policy for entry, the ‘gateway’ needs to reside at the point-of-retrieval. This has been the protocol for nearly every database system I’ve installed ..the successful ones anyway. The gatekeeper to the Internet has been the role of portals such as AOL and Yahoo, or search-engines like Google. The most successful being the one that allows the most clear and manageable handle on chaos. That would be Google I believe. They have an equitable and consistent method for delivering Internet content. They call it ‘PageRank’ and it allows viewers to determine what comes to the foreground and what recedes to the background of our collective Internet experience. Rankings are based on factors such as the amount of attention a site receives or the aggregate number of links or ‘signposts’ directing traffic there. It is a most democratic point-of-retrieval system, provided they stay away from paid-ranking practices. Now they’re turning their attention to making Internet services available over the greatest number of devices and locations with their Android operating system. This has made the selection process even more democratic. In addition, it has put the Internet in our back pocket. Browser-based touch-screen phones have created a virtual ‘wallet’ ..containing a marketplace with virtual ‘catalogs’, ‘order-takers’, ‘currency’, ‘transaction-handlers’ and ‘record-keepers’. The number of services they can deliver to the palm of your hand is virtually endless. I don’t see the role of Google diminishing anytime soon.

2 comments:

Mother Sharon Damnable said...

...yes.....

*sigh*

Anarchy escapes !

Bill Robertson said...

indeed anarchy is an escape from bondage ..

thanks Sharon